Iconic Diamond Sports Brands Rawlings and Easton Create All-Star Lineup with New D-BAT Partnership
Global Sporting Goods Manufacturers Expand Retail Footprint and Access to Youth Athletes at Fast-Growing Baseball/Softball Training Academies
ST. LOUIS, MO – May 10, 2022 – Rawlings, the number one baseball brand worldwide and the official glove, baseball, batting helmet and face guard of Major League Baseball®, and Easton, the official equipment supplier to Little League® baseball and softball, recently entered into a multi-year agreement with Texas-based D-BAT, the nation’s leading baseball and softball training academy franchise. The collaborative partnership will enable Rawlings and Easton to occupy and manage prime retail space in each of D-BAT’s 100+ facilities while providing an exclusive assortment of stock and custom products available for purchase. Rawlings and Easton products will be used exclusively at camps and for instructional lessons D-BAT conducts with thousands of premier athletes each season.
“Today is an important day for both the Rawlings and Easton brands as we join forces with another powerhouse name in the industry to grow the game and reach more athletes,” said Mike Zlaket, chief executive officer for Rawlings and Easton. “We certainly have taken notice of D-BAT’s rapid growth and innovative teaching and coaching methods, and we feel this partnership exemplifies our shared vision for success.”
Started by brothers Cade and Kyle Griffis in Dallas, TX, D-BAT has expanded from three locations in its initial year, 1998, to more than 130 locations, with 20 more currently under construction.
“Having used Rawlings and Easton equipment throughout my entire playing career, I fully appreciate the quality and legacy that is synonymous with their brands,” said Kyle Griffis, cofounder of D-BAT. “Their involvement in this venture further authenticates our mission to provide top-tier instruction to players at all levels, culminating in a truly beneficial experience.”
The engineering, product and marketing teams at Rawlings and Easton continually work with several D-BAT locations’ members to test and demo new products currently in development, while researching consumer trends and shopping habits in various geographic regions.
“D-BAT Powered by Rawlings and Easton” co-branded retail spaces first began opening in Nov. 2020 in select Texas and Florida locations, followed by an additional 50 locations in various states throughout 2021, with an another 50 planned for 2022.